Guest post by: Will Marling, VP Professional Services, Shufflelabs

For many, data integration is the elephant in the room. The reason for this form of ‘denial?’ Those who are responsible for data management can see integration as an overwhelming project demanding so much time, energy, and money.

Still, there’s a solution called Integration Platform as a Service (iPaaS). The iPaaS is a maturing technology. Curiously, it is deemed maturing because so many are talking about it. That’s a bit of an irony since the general topic of integration can be that ‘elephant’ as mentioned.

All the same, as associations discover the iPaaS option, strategic adoption is growing while iPaaS vendors are innovating and introducing change. For many pioneering agency leaders, the iPaaS has moved from a niche to a central aspect of an association integration strategy. Connecting all the applications that you need to be productive is a key role for your iPaaS solution. There is an increased need for flexible and dynamic connectivity as IT infrastructures are disparate and distributed, and yet need to integrate everything.

It will come as no surprise that the iPaaS market is estimated to grow from $528 Million in 2016 to $3 billion by 2021, a staggering 41.5% Compound Annual Growth Rate (CAGR) across a five-year period. The demand for iPaaS is driven by the need for business agility, faster deployment, scalability, reduced cost of ownership, and integration of all crucial data management applications. The iPaaS can provide just that.

One key for iPaaS is that it is riding on the rapid adoption of cloud computing. Cloud services orchestration offers the power and flexibility to scale consumption of resources. In other words, iPaaS offers flexibility, while catering to the elastic nature of business needs, while enabling optimum resource utilization and allowing self-service provisioning iPaaS is an attractive option as it enables companies to manage large volumes of data generated without having to invest in infrastructure.

At ShuffleExchange, we are focused on making data accessible and transformable so that valuable data can be useful to our clients and our partners, as iPaaS grows in stature with increasing sophistication. Learn more about IPaaS and how data integration can help your organization at the upcoming webinar, Tuesday, March 12 at 1pm ET. REGISTER NOW