They Are Young; They’ll Set the World on Fiiii-rrrrrrrre!

Multicultural community of young people smiling together at camera

Guest Post by Protech Associates

It’s no secret that most associations are struggling with aging demographics. In fact, HiringThing reported that 56% of associations are “having trouble engaging young professionals” and that by 2030 Millennials will be as much as 75% of the workforce. An appeal to younger audiences in many ways is going to be a necessity for survival. A member experience built around Boomers needs to be deconstructed and rethought in light of the changing...Read more

3 Steps for Creating a Winning Digital Transformation Strategy

Guest post by Advanced Solutions International (ASI)

For associations that were prepared, the COVID-19 pandemic offered an unexpected opportunity. Those with the right tools in place rapidly reached a turning point that’s been called “digital transformation.” But what does digital transformation really mean for associations?

It’s all about the integration of digital technology into every facet of your...Read more

How to Craft Compelling Member Journeys to Increase Member Engagement

Joanna Pineda, CEO/Chief Troublemaker, Matrix Group

During a meeting with a prospect last month, the CEO remarked that only 20% of her members are engaged. During a client check in, I asked the COO of a large trade association what the association does when the primary contact of a member changes; he said, "um, they get the magazine and our email newsletter."

Matrix...Read more

Selfie Culture's Effect on Member Engagement

Guest post by Julie Davis, Director of Marketing, Altai Systems

Instagram, Twitter, Facebook, Snapchat and every social media platform in between is filled with pictures of people taking pictures of themselves. The “selfie” has taken the world by storm. Kim Kardashian, arguably one of the most popular selfie devotees, has helped to propel her multimillion-dollar image by taking so many selfies...Read more

Getting The Most Out of Your Data

Guest blog post by Chris Capistran, President, Cobalt

Most associations focus on three metrics – member retention, member engagement, and market share. These metrics are critical, but there’s one key indicator that trumps them all – the Net Promoter Score. To figure out your Net Promoter Score, you simply ask your members, “How likely is it that you would recommend membership in our organization to a friend or colleague...Read more

Novi AMS

We don’t believe in workarounds, we believe that your software should work for you.

Novi AMS is association management software for organizations that use QuickBooks. Born out of the collaboration of association professionals like yourself, we believe that smart technology allows associations to spend less time managing their software and more time managing their strategic goals. Our 24/7, two-way QuickBooks integration saves our customers significant time by eliminating duplicative tasks. Combine that with our member database, email integrations, mobile-friendly websites, events module, e-commerce platform and more – we streamline association functions so that you can amplify the change you make in your industry.

  • Does your AMS vendor respond to your organization's requests in a timely and thorough way?

4 Easy Ways to Step Up the Online Shopping Experience For Your Members

Guest Post by Angie Karpouzis, Product Marketing Manager at Aptify

Are you worried your online store isn’t providing your membership enough value? Noticing high bounce rates and a decline in online purchases? Maybe you’re getting a few more calls to your membership support team requiring assistance to buy something from the store, or members prefer to just call in instead of using the website? These are all signs that...Read more