innovation

Guest post by Fonteva.

Elevate the association’s mission.

Associations have always had worthwhile or commendable missions. Somewhere in the drive to get members to join or renew, to fill seats at conferences, to sell journal subscriptions, and to simply conduct the daily business of an organization, many associations have lost sight of the driving forces that brought them together as an entity in the first place. The association’s mission needs...Read more

Guest post by Jamie Notter, WorkXO

I have been saying for years that associations are, essentially, self-centered. To some extent this makes sense. Associations were often created because people or organizations within an industry or profession needed to come together to get things done. Dispersed, they weren't as powerful, but by coming together to create the association, they got more power. They started paying dues,...Read more

Guest post by Sig VanDamme, Chief Customer Officer, and Dan Stark, Director of Product Strategy, NimbleUser

“Innovation is a new or better idea that meets unarticulated needs, new requirements or existing market needs.” - Wikipedia

Innovation is critical to the success of associations and it is essential for association leaders to foster a culture of innovation. For many associations...Read more