This is Why Surveys Suck

Guest Post by Dave Will, Co-Founder, PropFuel

I don't know many people that like surveys.

They're way too long usually and they're rarely relevant to the person taking the survey.

And for the organization giving the survey, they're usually a pain in the arse (taken out of Shakespeare, so it's ok to say) to put together correctly. And your reward? A snapshot in time dumped into a spreadsheet.

...Read more

Getting The Most Out of Your Data

Guest blog post by Chris Capistran, President, Cobalt

Most associations focus on three metrics – member retention, member engagement, and market share. These metrics are critical, but there’s one key indicator that trumps them all – the Net Promoter Score. To figure out your Net Promoter Score, you simply ask your members, “How likely is it that you would recommend membership in our organization to a friend or colleague...Read more

When to Can Your Canned Reports

Guest post by Mary Davis, Product Marketing Manager, Cobalt

Canned Reports Only Get You So Far…

Every AMS comes with canned reports; prebuilt reports meant to save time for the end user. These reports are inherently generic and are intended to provide standard statistics for associations: how many active members did we have over a given timeframe, what is our renewal rate, etc.

If your...Read more

The Right AMS for a Volunteer-run or Small-staff Association

Guest post by Dan Ehrmann, President, ClubExpress

When clubs and associations decide to install a new Association Management System, it’s hard to know where to even begin, which vendors to talk to. AMSs are designed for many different kinds of associations, with varying time commitments, budgets, and internal resources. Some products are designed for the largest associations with hundreds of thousands of members, huge budgets, internal IT resources, and the time to build a...Read more

AMS Remorse: Protech Opens the Kimono – A Conversation with Teri Carden of ReviewMyAMS

Guest post by Jennifer Boykin, VP, Marketing & Growth, Protech Associates

No one ever said finding your Association Management System is hard. Finding the right AMS? Now, that’s a different story.

To offer insight into the AMS arena, look no further than Protech Associates’ Jennifer Boykin, who decided to “Open the Kimono” to reveal the inner workings of the AMS search. Jennifer’s AMS knowledge...Read more

A Different AMS Model

Guest Post by Dan Ehrmann, President, ClubExpress, www.clubexpress.com

The first associations that looked to running their operations in the cloud, using a Software-as-a-Service (SaaS) model were big organizations with an office, staff, and a budget. They wanted a custom solution that handled their specific and unique needs.

So the earliest SaaS-based Association Management Systems were designed for such associations. (See...Read more

Associations are NOT the Center of the Universe. Oh Snap!

Guest post by Jamie Notter, WorkXO

I have been saying for years that associations are, essentially, self-centered. To some extent this makes sense. Associations were often created because people or organizations within an industry or profession needed to come together to get things done. Dispersed, they weren't as powerful, but by coming together to create the association, they got more power. They started paying dues,...Read more

Could You Honor a Member’s Right to be Forgotten?

Guest post by Helen Anne Richards, CAE

Here are three easy questions about your data security. I know. It’s not the sexiest thing in the world, but it’s really important.

  1. If a member asked you to provide all the personal identification information you have regarding him or her, could you do it?

  2. If a member asked to be “forgotten” in your system, could you accommodate

  3. ...Read more

Create a Content Strategy in 6 Easy Steps

Guest post by Michael Sortwell, Euclid Technology

Recently Euclid Technology and ReviewMyAMS hosted a joint webinar: “Using Content Strategy to Reimagine your Website”. In case you missed it, we’ve included a recording of the session and related slides below.

Creating a content strategy for your association can be a...Read more

Developing User Personas to Enhance your Content Marketing

Guest Post by Erin Reeve & Michael Sortwell, Euclid Technology

In order to be seen and heard in today’s noisy digital environment, associations must produce helpful, valuable content that speaks directly to their target audience. Building insightful user personas is the first step in that process. Constructing user personas will help your association understand its target audience so that you can...Read more

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