membership

Guest post by Novi AMS

Association Membership Dues Key Points

• Although membership dues are a declining percentage of association revenues, they are still an important way to diversify your income, and dues dollars are tax-exempt in most cases.

• Millennials are taking over the workforce, and their experience with membership is different than generations that have come before them

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Joanna Pineda, CEO/Chief Troublemaker, Matrix Group

During a meeting with a prospect last month, the CEO remarked that only 20% of her members are engaged. During a client check in, I asked the COO of a large trade association what the association does when the primary contact of a member changes; he said, "um, they get the magazine and our email newsletter."

Matrix...Read more

Guest post by Helen Anne Richards, CAE

Shelly Alcorn's warning at AMS Fest in November was pretty clear – if you aren't paying attention to how machine learning and artificial intelligence could affect your membership, you should start right now. Ignoring AI could be a fatal mistake for your association.

Okay, that's a little over the top. But it's also on target.

Shelly is a principal in Alcorn Associates Management Consulting. As a CAE, she spends her...Read more

Guest post from Billhighway

Associations have been consumers of the subscription economy since the rise and adoption of Software as a Service (SaaS) platforms such as association management systems, learning management systems, and other association software. You and your colleagues probably use other subscription-based...Read more

Guest post by Anna Toon

The times they are a changin’. While many associations have long relied on a one-size-fits-all membership model, hybrid models are all the rage, and for good reason. Offering a portfolio of membership options to your members not only provides them with the ability to pick the package that best suits their needs and budget, but can also help boost membership engagement, membership...Read more